One of the many interesting people I've interviewed while researching my dissertation is Jack McGinnis. Presently with Durham SustainAbility, he's been involved with a number of influential environmental groups, including the Is Five Foundation and the Recycling Council of Ontario, both of which he founded, and Resource Integration Services Ltd., which he co-founded. All of these groups factor into the chapter I am currently working on about the recycling movement in Toronto. If you check out the YouTube clip below you can watch Jack talking about the origins of the Blue Box. It's well worth the four and a half minutes.