A frequent critique of the environmental movement is that the message is often lost amidst an overly-preachy tone. People are told that they
consume fewer resources, and that they
have fewer children. This demanding approach has alienated a certain segment of the population because, let's face it, people don't like being bossed around.
, the celebrated media guru, foresaw the perils of this approach. As former Pollution Probe employee
told me, one day in the 1970s she and a number of her co-workers bumped into McLuhan in the University of Toronto parking lot they shared. After some small talk, McLuhan left the young environmentalists with one of his patented turns-of-phrases:
"Well boys, I think you are doing a good thing. But remember -- don't