If you check out the latest issue of The Hockey News - cover date February 13, 2017 -you'll see an article I wrote about the advertising brains behind Team Canada at the 1972 Summit Series. Have you ever wondered about the story behind those iconic jerseys, or the branding logic behind the "Team Canada" moniker? Check out the story and load up on the details!
This article is a bit of a teaser of the larger project I'm working on, which is a biography of Canadian advertising guru Terry O'Malley. Terry was quite the hockey player in his day, spending three years as a high-scoring winger with the Harvard Crimson in the late 1950s. In addition to his work with Team Canada he had a few other notable forays into the world of pro hockey, including a minority ownership stake in the Toronto Toros of the World Hockey Association. (That smoke-snortin' bull in their logo is his design.)