Back in 1970 a number of Toronto's community organizations decided to band together and join the fight against pollution. They called themselves the Council Organized to Protect the Environment, or C.O.P.E. This ad, created by the renowned Vickers & Benson agency, ran in The Telegram on 10 October. It seemed that the group had a promising future ahead, but in short order it faded into obscurity. Could it be that Toronto only had room for one successful environmentalist organization, and that role was already occupied by Pollution Probe?