There's now a Facebook page for The First Green Wave: Pollution Probe and the Origins of Environmental Activism in Ontario. Do feel free to "like" it and help spread the word about the book. You can find the Facebook page here.
Academic publishers such as UBC Press don't have particularly large budgets to market new books, and most of their advertising budget is directed towards the scholarly market. That said, plenty of folks outside of academia have indicated to me that this is something they'd like to read. Because of that, I'm hoping to raise awareness through word of mouth. While part of this involves speaking dates across Ontario in March and April to mark the release of the paperback edition of The First Green Wave, it would be foolish to neglect the power of social media. (This is 2015, after all.)
So, if you're interested in this book, I'd be delighted if you'd "like" it on Facebook. And if you know somebody that you think might be interested in it, don't be shy about recommending it.
Thank you for your support!